ZIP Restaurant Group develops, launches, refines and perfects restaurant concepts.
As a natural outgrowth of ZIP Technologies, a leading manufacturer of microbrewery and brewpub beer brewing equipment, our team has witnessed first- hand the successful strategies as well as the minor hang-ups that can mean win or lose for the investor.
These anecdotal observations that our partners and clients came to trust turned into an analytical approach grounded in research and propelled by experience. We started creating solutions to common problems, and as we developed solutions we expanded our service offering in conjunction with brewery equipment- slowly beginning to provide our partners with a complete portfolio of services including interior design, menu development and business planning.
All this has led to the organic collection of knowledge and experience in the industry, the result of which is ZIP Restaurant Group- a company created to service your restaurant planning and launch needs, ready to offer our wealth of ideas and accumulated experience to partners in the restaurant and gastronomy industry worldwide.
What we doOur goal: to provide our partners a new kind of a restaurant concept restaurant concept- offering the restaurant guest a conceptually unique experience with the in the fusion of high quality food, drinks and service with an affordable price tag.
Our task: The development of restaurant concepts that are modern, profitable, and which every client will be able to relax and unwind. Restaurants created and launched by ZIP Restaurant Group stand apart from competition as a result of the following points of differentiation, which are our guarantee that your restaurant business will be a success:
- 1) A microbrewery right on the premises of the restaurant, where guests can directly observe the entire process of beer brewing and learn about the technological process of brewing beer
- 2) The ZIP Table Tap system, a technology that allows for fresh draft beer to be poured directly at guests’ tables.
- 3) The full automatization of all processes of beer production, restaurant service and control, allowing for the elimination of the risks of human error and the variation in quality that comes from human (work)?
The restaurants of ZIP Restaurant Group include the flexibility of multifunctionality and a democratic price point suited for a casual dining experience for upstream customers, or a unique night out for families or young professionals.
What we offer the restaurant ownerIn addition to working with our partners to create unique restaurants, ZIP Restaurant Group also supports the business development and launch process with our wealth of tried-and-true business methods. This exchange of expertise includes:
- 1. General idea formulation
- 2. Concept formulation and documentation
- - Restaurant location selection
- - Menu formulation, kitchen style, specialization, price category
- - Restaurant name, brand identity, brand positioning
- - Overall restaurant style
- 3. Development and documentation of comprehensive business plan
- - Project strategy
- o Opportunity description
- o Restaurant strategy development
- - Marketing plan
- o Market analysis- international and local restaurant and gastronomy industry analysis
- o Competitor analysis
- o Restaurant positioning strategy
- o Market segment analysis and target market identification, customer characteristics and needs
- o Pricing strategy and targeted price points
- o Promotional, advertising and public relations strategy
- o Brand development plan, brand and company identity plan
- o Distribution strategy
- - Operational plan
- o Restaurant facility requirements: kitchen requirements, storage requirements, cleaning and washing requirements, restroom requirements, brewery equipment area requirements
- o Equipment requirements: kitchen equipment, brewery equipment, bar equipment
- o Restaurant POS software requirements
- o Supply of food and non-food requirements
- o Human resource/ personnel plan, management and staffing needs with detailed outline of roles and responsibilities
- o Training plan
- - Financial plan
- o Financing and funding plan
- o Project budget
- o Analysis of key fixed and variable expenses
- o Return on investment plan
- o Profit and loss projections
- o Financial forecasting and projections
- o 1-3-4 year projections
- o Ratios and analysis
- - Project strategy
- 4. Architectural and design plan
- o Site utilization study, general restaurant layout and floor plan
- o Architectural design, concept design, interior design
- o Furniture planning, selection and procurement
- o Restaurant façade design and planning
- o 3D rendering of restaurant
- o Electrical, heating, ventilating and air conditioning planning
- o Construction documentation, drawings, contract documents and construction administration
- o Obtainment of building permits and licenses and construction permits
- 5. Implementation plan
- o Objectives
- o Scope and deliverables
- o Task assignment and deadline allocation
- o Implementation schedule, major activities for each deliverable and key milestones
- o Progress tracking
our local partner to bring your restaurant to life
Joint work on project includes:
- 1. Project localization- location selection, identification of budget necessary for project realization
- 2. Allocation of responsibilities
- 3. Hiring of employees for project execution
- 4. Determination of accountability requirements
- 5. Determination of decision making rights
- 6. Selection of fellow investments and partners, as well as suppliers
- 7. Patents and copyrights, registered trademarks
Realization of the restaurants of ZIP Restaurant Group is possible in three formats:
- 1. Creation of a restaurant with 100% ZIP Restaurant Group ownership
- 2. Joint project work and investment with partner, with the division of responsibilities/ rights and expenses/ profits 50%/50%
- 3. Work with an already existing restaurant concept with the goal of remodeling and optimizing. Allocation of responsibilities, rights, expenses and profits to be determined.
ZIP Technologies is a full service brewing equipment manufacturer with over 50 models of equipment, ranging from 50 liters per brew to 5000 liters per brew. This equipment is supported by a multitude of accessories with are designed to simplify and monitor beer sales.
The company functions as the combination of a creative project bureau and a modern, innovative manufacturer, and provides the following services:
- - layout and design of equipment
- - individualized design and production of equipment
- - development of a business plan for the brewery or restaurant
- - beer recipe development
- - sourcing and delivery of quality raw materials for production
- - personnel training
- - equipment warrantee and ongoing service